That rallying cry from the super-sharp Glennia Campbell, immediately following Sunday's Super Bowl. Glennia, like many of us, decided that she'd finally had enough of GoDaddy's objectifyingly sexist, puerile, and all that aside, just plain stupid boobalicious ad campaign. We're also fairly disgusted at Danica Patrick's willing involvement in same.
We're tired of women not being taken seriously as human beings--for much of the advertising world, we're only as good as how much our bodies can be used to sell things. Heaping insult on injury is the fact that, as GoDaddy MUST SURELY KNOW, women make up a commanding portion of the heavy Internet-using demographic. So they're insulting and demeaning a market to which, by all good sense, they should be catering. It's baffling. As Consumerist's Ben Popken noted, it's as if their motto is, "GoDaddy: Because chicks never register domains!"
When asking why a company would behave this way, we can only conclude that it's, well...because they CAN. Because this idiocy works. Because their bottom line, carried on artificial breasts, is strong.
Well, Glennia had finally had enough. She wrote to GoDaddy, expressing her dismay at their ad campaign, and cancelling her several domain registration accounts with them. They didn't care.
I am another woman who, being cheap and all, has multiple domains registered through GoDaddy. No more. I'm answering Glennia's unintentional rallying cry, and dumping GoDaddy like a bad habit...which is, essentially, what it is. There's no good reason to use a company like this. According to Glennia's update as of today, another registrar, Register.com, has proactively stepped up to the plate and is being smart, acommodating, and respectful in helping GoDaddy deserters transfer their domains to the care of a company whose directors have unscuffed knuckles and are able to breathe through their noses.
If you're a woman, and you have a domain or domains registered through GoDaddy, won't you join me, and Glennia, in a form of protest that makes a difference? If you're a MAN with a domain or domains registered through GoDaddy, hey, they're not exactly complimenting YOUR intelligence, either. Let them know that you are too smart and too civilized to have your decisions informed merely by the presence of boobies. Because you ARE better than that, guys.
If you're like me, and slow to make nit-picky technical changes (because, really, isn't the status quo always easier than doing what's right, at least in the short run?), Glennia has helpfully posted a detailed step-by-step guide to transferring your domain(s) away from GoDaddy. The folks over at Register.com are ready, willing, and able to help out.
Let's let GoDaddy know that there's no way to enhance crap to make it look like anything but crap. We're better than this. AND this.
EDITED TO ADD: When I hit "publish" on this post, and the site came up, I saw, through a delicious twist of fate, that the BlogHer sidebar ad on the right was for Register.com. I didn't even know that they were a BlogHer advertiser, but am thrilled to learn that they are!